It seems that every day we get told that there is a digital revolution afoot, and in the advertising industry, the nature of this revolution certainly changes depending on who is trying to sell what to you.
The advertising-hive-mind is now making noise around the idea of bring back one:one value, through fancy digital tools. So I thought it was time to wriggle free from the shackles of cynicism and take a big-picture look into what ‘value’ revolution might actually be going on in the consumer landscape and the product shifts that may need to accompany it.
Basing this exploration on leading business thinkers, seemed to be a good idea for getting broader perspectives; so I’ve explored a key concept from the erudite Shoshanna Zuboff around how we can create value for consumers in our contemporary space.
The thoughts in the below presentation are based on applying her notes on a broader economic topic to our digital consumer context.
Last night a friend posed a question: Really, how useful is the recent #cockinasock campaign? If it’s ultimate aim was really to generate conversation around testicular cancer, is it actually doing the cause any good?
As fan of great (branded) social content, my instinctual response was a resounding yes! The #cockinasock has that elusive golden formula: mass niche appeal. If anything was ever going to primed to ‘go viral’ this would be it! It is not only immensely shareable and humorous; it also appeals to a wide variety of disparate audiences. How often is that you can get this litany of tribes to engage with the same content:
Straight and Gay male showoffs…
The tl;dr research notes are (hopefully) de-nerded summaries of interesting (nerdy) research pieces I’ve come across.
IDC Prediction: Social media technologies will become key arsenal in the marketing toolkit and the technology budgets to come from the CMO Office
Social media in 2013 will mature from being a simple basic tool of engaging with customers to a more advanced marketing tool.
Uptake of social media technologies in enterprises was stronger in 2012 with 42% of the companies surveyed stating that they already have deployed it.¨
The social media priorities in B2B marketing are to build market awareness, engage customers or prospect in real-time interactions, acquire information, exchange ideas, and gather customer feedback.¨
Have the courage to start with the customer.
My biggest regrets are the moments that I let a lack of data override my intuition on what’s best for our customers.
- Andrew Mason, former CEO of Groupon, in his departure email
Last night a great panel was hosted by MitchelLake Group, among the beer and the great minds gathered a solid discussion was had on growth hacking. Below is a summary of the event and some notes from the twitter-sphere on what went down.
” Some of the most successful startups of all time have used growth hacking techniques to grow products up to millions, 10s of millions, and in some cases 100M+ users, including Facebook, Dropbox, Zynga, Twitter, Pinterest and Quora.
But who are Growth Hackers, where do they hail from and who’s actually using them?
We’ve put together a panel of some of the leading Australian businesses who have already adopted this new (or not so new) practice for an interactive discussion. We will cover what it means to them, real life examples of how they are integrating the process into their businesses and Read More
Aussie company Boxtcode launched this week in what looks like an aggressive affront to the QR Code.
Getting people to engage with QR Codes is a perilous activity, most especially when you cross consumer impatience with technology fails. Bad lighting, poor print contrast, scratched perspex billboard coverings, not to mention rotating billboards and very, very far away on-top-of-a-building billboards can often turn out to be insurmountable hurdles to getting a QR code to work. I vividly recall going to a well meaning ‘new media’ presentation that was unfortunately based entirely around QR-codes that simply didn’t work under the conference room lights.
Boxtcode takes the interesting approach of Read More