susan_hesse_socks

socky conversations

Last night a friend posed a question:  Really, how useful is the recent #cockinasock campaign?  If it’s ultimate aim was really to generate conversation around testicular cancer, is it actually doing the cause any good?

As fan of great (branded) social content, my instinctual response was a resounding yes!  The #cockinasock has that elusive golden formula: mass niche appeal.  If anything was ever going to primed to ‘go viral’ this would be it! It is not only immensely shareable and humorous; it also appeals to a wide variety of disparate audiences.  How often is that you can get this litany of tribes to engage with the same content:

Straight and Gay male showoffs…

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The tl;dr research notes are (hopefully) de-nerded summaries of interesting (nerdy) research pieces I’ve come across.  

IDC Prediction: Social media technologies will become key arsenal in the marketing toolkit and the technology budgets to come from the CMO Office

Social media face

Social media in 2013 will mature from being a simple basic tool of engaging with customers to a more advanced marketing tool.

Uptake of social media technologies in enterprises was stronger in 2012 with 42% of the companies surveyed stating that they already have deployed it.¨

The social media priorities in B2B marketing are to build market awareness, engage customers or prospect in real-time interactions, acquire information, exchange ideas, and gather customer feedback.¨

tl;dr says: Social media is allowing consumers to talk directly to brands, this “bottom up” feedback needs to integrate into product development and can help growth hacking efforts Read More

growth-hacker-definitionLast night a great panel was hosted by MitchelLake Group, among the beer and the great minds gathered a solid discussion was had on growth hacking. Below is a summary of the event and some notes from the twitter-sphere on what went down.

” Some of the most successful startups of all time have used growth hacking techniques to grow products up to millions, 10s of millions, and in some cases 100M+ users, including Facebook, Dropbox, Zynga, Twitter, Pinterest and Quora.
But who are Growth Hackers, where do they hail from and who’s actually using them?
We’ve put together a panel of some of the leading Australian businesses who have already adopted this new (or not so new) practice for an interactive discussion. We will cover what it means to them, real life examples of how they are integrating the process into their businesses and Read More

Aussie company Boxtcode launched  this week in what looks like an aggressive affront to the QR Code.

Getting people to engage with QR Codes is a perilous activity, most especially when you cross consumer impatience with technology fails.    Bad lighting, poor print contrast, scratched perspex billboard coverings, not to mention rotating billboards and very, very far away on-top-of-a-building billboards can often turn out to be insurmountable hurdles to getting a QR code to work.  I vividly recall going to a well meaning ‘new media’ presentation that was unfortunately based entirely around QR-codes that simply didn’t work under the conference room lights.

Boxtcode takes the interesting approach of Read More

On Sunday the Steve Irwin set sail from Circular Quay, the Sea Shepherd’s skull and cross bones drawing the attention of tourists, hippies, grey nomads and yuppies alike. And it got me thinking about advertising activism, and how you successfully get public engagement on a Sunday.

Circular Quay is such a high visibility space, on a daily basis 36,000 visitors* pass through the quay itself with hundreds more looking on from the surrounding restaurants. In a space like this, social activism gets exposure to audiences that may never otherwise seek out information on the causes of the Sea Shepherd. While docking the Steve Irwin in the most famous international port of Australia certainly makes a visual splash, does it make the cause more accessible?

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This intended as a bit of a memes 101.  Because everyone deserves to understand our little meme friends.

A meme can be any idea that gains popularity via the internet, and it’s a slightly different take on what the traditional marketing guys may label as “buzz” or “hype” as it’s (usually) user-generated content that acts in a dialogue with the complex inter-textual network of a peer group or hyperlocal community. The most visible “memes” usually take form of appropriated images with captions: perhaps it’s to make a pithy comment on issues, express pet annoyances or just done for a laugh… some are quite layered and clever, others are not. There is not one main source for image memes. Anyone who has something (or nothing) to say can make one.

image: meme - High Expectations Asian Father

High Expectations Asian Father

Most memes don’t explain themselves very well — you have to know how to read them, and you most likely have to look at several examples before you “get” the joke or the internal language. However, memes are increasingly entering mainstream dialogues and take many forms. Christina Xu and Christian Twang started ROFLCon in 2008, a deep dive conference into internet culture. They’re unofficially considered the official meme heroes of the web. Read More