the consumer in the era of digital self-realisation

It seems that every day we get told that there is a digital revolution afoot, and in the advertising industry, the nature of this revolution certainly changes depending on who is trying to sell what to you.

The advertising-hive-mind is now making noise around the idea of bring back one:one value, through fancy digital tools.  So I thought it was time to wriggle free from the shackles of cynicism and take a big-picture look into what ‘value’ revolution might actually be going on in the consumer landscape and the product shifts that may need to accompany it.

Basing this exploration on leading business thinkers, seemed to be a good idea for getting broader perspectives; so I’ve explored a key concept from the erudite Shoshanna Zuboff around how we can create value for consumers in our contemporary space.

The thoughts in the below presentation are based on applying her notes on a broader economic topic to our digital consumer context.

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